Pricing Intelligence

The Most Powerful Revenue Lever

A 1% improvement in pricing produces an average 11% increase in profit (McKinsey). Yet most companies set prices based on gut feeling, competitor imitation, or cost-plus formulas. Pricing intelligence gives you the evidence to price with confidence.

What Pricing Intelligence Includes

Competitor Pricing Analysis

Comprehensive mapping of competitor pricing: plan structures, feature gating, discount patterns, promotional strategies, and price change history. We monitor pricing pages, run mystery shopping exercises, and analyze publicly available data.

Willingness-to-Pay Research

Van Westendorp Price Sensitivity Meter and Gabor-Granger technique to determine optimal pricing for your specific customer segments. Based on surveys with 200+ respondents, producing statistically robust price point recommendations.

Pricing Strategy Recommendations

Based on competitive data and customer research: recommended price points, plan structure, feature packaging, discount guidelines, and pricing page design recommendations. We test recommendations with a subset of customers before full rollout.

From 156,40 EUR per pricing intelligence engagement.