Customer Research

Listen Before You Build

The most common cause of product failure is not bad execution — it is building the wrong thing for the wrong people. Customer research eliminates this risk by giving you direct, unfiltered insight into what your customers actually need, think, feel, and do.

Research Methods

In-Depth Interviews

Semi-structured interviews with 8-15 participants. We design interview guides that uncover unmet needs, decision-making processes, pain points, workarounds, and willingness to pay. Sessions are recorded, transcribed, and analyzed for patterns. Remote via video or in-person across Spain and Europe.

Quantitative Surveys

Online surveys with 200-1,000+ respondents for statistically significant insights. We design, distribute, and analyze surveys covering satisfaction, NPS, feature prioritization (MaxDiff), pricing sensitivity (Van Westendorp), and segmentation variables.

Ethnographic Research

For deeper understanding, we observe customers in their natural environment: how they use your product in real life, what workarounds they create, what frustrations they do not articulate in interviews because they have accepted them as normal.

Deliverables

Research report (40-80 pages). Data-driven customer personas. Journey maps. Interview highlight reels. Survey data with statistical analysis. Strategic recommendations. From 186,30 EUR.