JETH Consulting was founded in 2019 in Madrid, in the Salamanca district where business strategy and European culture intersect. JETH stands for Judgment, Evidence, Thoroughness, and Honesty — the four principles that guide every research engagement.
We are a boutique competitive intelligence and customer research consultancy. Our team of 6 research analysts combines deep methodological expertise with practical business experience. We do not produce academic research papers — we produce actionable intelligence that drives decisions.
Our clients include SaaS companies, fintech startups, health-tech ventures, and established enterprises across Spain, Germany, France, and the UK. We specialize in markets where competitive dynamics are complex, customer needs are nuanced, and the cost of wrong decisions is high.
120+ research engagements completed. 94% client retention rate. 340+ companies analyzed across 18 industries. Based in Madrid — delivering competitive intelligence since 2019.
Why Competitive Intelligence Matters
In competitive markets, the companies that know the most, decide the best. Competitive intelligence is not espionage — it is systematic, ethical collection and analysis of publicly available information about your competitive environment. It transforms market uncertainty into strategic clarity.
The JETH Methodology
Every engagement follows our JETH framework: Judgment (defining what matters), Evidence (gathering primary data), Thoroughness (analyzing every dimension), and Honesty (reporting what the data says, not what you want to hear). This methodology has been refined across 120+ engagements and produces consistently actionable intelligence.
Our Madrid Advantage
Madrid is the gateway to both European and Latin American markets. Our location gives us direct access to Spanish, Portuguese, French, and German business ecosystems — the four largest European markets. We conduct research in Spanish, English, French, and German.
Team Composition
2 senior competitive analysts (10+ years each), 2 customer research specialists, 1 data analyst, and 1 industry strategist. Six people. No junior researchers. No outsourcing. Every insight comes from our core team.
Evidence over opinion.
Every recommendation is grounded in primary research data, not consultant intuition. We show our methodology and let the evidence speak.
Thoroughness matters.
Superficial research produces superficial insights. We go deep — 20-page competitor profiles, 15-user interview programs, 400-respondent surveys.
Honesty, always.
We tell you what the data says, even when it contradicts your assumptions. Uncomfortable truths are more valuable than comfortable confirmations.