Competitive Intelligence · Madrid

Know your market. Own your market.

JETH Consulting delivers competitive intelligence and customer research that turns market uncertainty into strategic advantage. Based in Madrid, serving Europe. 120+ research engagements completed. Evidence-based strategy, not guesswork.

Start a research projectOur services
120+
Research projects
94%
Client retention
340+
Companies analyzed
18
Industries covered
What we research

Six research services. Evidence that drives decisions.

Competitive Analysis

📊 Competitive Analysis

Competitive Analysis

Deep-dive analysis of your competitive landscape. Strategy teardowns, feature comparisons, positioning gaps, and actionable recommendations.

from €144,70
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Customer Research

🔬 Customer Research

Customer Research

Qualitative and quantitative research with your actual customers and prospects. Interviews, surveys, personas, and journey maps grounded in evidence.

from €186,30
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Market Intelligence

🌍 Market Intelligence

Market Intelligence

Industry trends, market sizing, emerging threats, and opportunity mapping. The macro view that informs micro decisions.

from €164,70
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Product Positioning

🎯 Product Positioning

Product Positioning

Category design, positioning statements, messaging frameworks, and differentiation strategy. Where you stand in the market — by design, not by accident.

from €213,70
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Competitive Benchmarking

📈 Competitive Benchmarking

Competitive Benchmarking

Quantitative performance comparison against competitors. Pricing, features, growth metrics, digital presence, and operational KPIs measured objectively.

from €128,70
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Pricing Intelligence

💰 Pricing Intelligence

Pricing Intelligence

Competitor pricing analysis, willingness-to-pay research, and pricing strategy recommendations. The most direct lever on revenue.

from €156,40
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Case Studies

Intelligence that changed outcomes.

2025 · +34% revenue

SaaS Pricing Overhaul

Pricing intelligence engagement for a Barcelona SaaS company. Analyzed 12 competitors, surveyed 400 prospects. Result: 34% revenue increase from pricing restructuring without losing customers.

2024 · 2,400 users in 6mo

Market Entry Research

Competitive analysis + customer research for a German fintech entering the Spanish market. Identified 3 unserved customer segments. Client achieved 2,400 users in 6 months.

2024 · €3.2M raised

Category Creation

Product positioning for a Madrid health-tech startup. Defined a new category (preventive wellness intelligence) rather than competing in overcrowded wellness apps. Raised 3.2M EUR seed round with positioning as a key differentiator.

Process

How we research.

01

Brief & Scope

We define research objectives, competitive set, customer segments, timeline, and deliverables. A clear brief prevents wasted effort and ensures the research answers the right questions.

02

Primary Research

Interviews, surveys, mystery shopping, and direct observation. We go to the source — talking to real customers, real prospects, and real competitors (ethically, of course).

03

Analysis & Synthesis

Pattern recognition, statistical analysis, framework application, and insight extraction. We transform raw data into actionable intelligence with clear strategic implications.

04

Recommendations

Evidence-based strategic recommendations with prioritization, risk assessment, and implementation roadmap. We present findings in person and leave you with a clear path forward.

Client Voices

What our clients say.

"The pricing intelligence paid for itself 47 times over. A 34% revenue increase from restructuring our plans based on JETH research data. We had been leaving enormous money on the table because we priced based on competitor imitation rather than customer value."
Carlos M.
CEO, SaaS Platform (Barcelona)
"JETH competitive analysis was the most thorough we have ever received. 12 competitors analyzed, each with a 20-page profile. The gap analysis identified 3 market positions nobody was claiming. We picked one and now own it."
Dr. Ana R.
VP Strategy, FinTech (Berlin/Madrid)
"The customer research changed how we think about our product. We assumed we knew our users. JETH interviews proved we were wrong about 4 of our 6 core assumptions. The corrected direction saved us 8 months of building the wrong features."
Miguel T.
CPO, Health-Tech Startup (Madrid)
"Category creation was the game-changer. JETH did not just analyze our competitors — they helped us realize we were competing in the wrong category entirely. The new positioning was instrumental in our 3.2M seed round."
Laura S.
Founder, Wellness Intelligence (Madrid)

The companies that know the most, win the most.

JETH Consulting. Madrid. Competitive intelligence from 128,70 EUR.

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